Facebook Marketing For Bidda Bari
Project Goal
- Generate online leads for both online and offiine courses.
- Ensure course information reaches as many interested candidates as possible.
- Target audience through popular social media platforms like Facebook and Instagram.
Tasks & Challenges
- Previous ad copies were re¡ected due to Facebook ad policy violations in Bangladesh.
- Previous ads had creative sizes that were not suitable for all placements.
- Facebook updates in policy led to the discontinuation of some relevant interests from the audience targeting.
- The attendee conversion rate was very low.
Actions
- Researched and targeted relevant audiences interested in public ¡ob preparation courses.
- Created ad copies with relevant content that complies with Facebook's policies in Bangladesh.
- Implemented strategies based on accurate analysis of audience behavior and local trends.
- Executed various social media ad campaigns, including brand awareness, lead generation,retargeting, and conversion campaigns.
- Launched countdown ad copies to create a sense of urgency for course registration.
- Created WhatsApp groups to increase engagement for course-related seminars and other events.
- Regularly monitored and optimized campaigns to ensure the best results and quality leads.
- Developed a landing page with tracking codes to build a functional and relevant audience base.
Results
- Generated 5,574 leads from Facebook.
- Generated 5,574 leads from Facebook.
- Average cost per message: $0.27.
- Over 2,500 lead forms were filled out with a good conversion rate from Facebook
- Average cost per lead: $0.40.
- Impressions reached over 722,383 people, increasing brand awareness.
“Our experience with Facebook marketing was outstanding! The paid ads campaign brought in more leads than we anticipated, and the conversion rate was impressive. The team's expertise in targeting the right audience made all the difference. Highly recommended!”
Client’s Feedback
