Facebook Marketing For Liakts
Project Goal
- Generate online leads for both online and offiine courses.
- Ensure course information reaches as many interested candidates as possible.
- Target audience through popular social media platforms like Facebook and Instagram.
Tasks & Challenges
- Previous ad copies were re¡ected due to Facebook ad policy violations in Bangladesh.
- No well-organized lead form was set up.
- Facebook policy updates led to the discontinuation of some relevant interests from the audience targeting.
Actions
- Researched and targeted relevant audiences interested in IELTS and Spoken English preparation courses.
- Created ad copies with relevant content that complies with Facebook's policies in Bangladesh.
- Implemented strategies based on accurate analysis of audience behavior and local trends
- Executed various social media ad campaigns, including brand awareness, lead generation, retargeting, and conversion campaigns.
- Previous ads had creative sizes that were not suitable for all placements.
- No well-organized lead form was set up.
- Facebook policy updates led to the discontinuation of some relevant interests from the audience targeting.
Results
- Generated 92,028 leads from Facebook.
- Generated 33,333+ message leads from Facebook.
- Average cost per message: 30 BDT.
- Over 25,362 lead forms were filled out with a good conversion rate from Facebook.
- Average cost per lead form submission: 70 BDT.
- Impressions reached over 7,764,1543 people, increasing brand awareness.
“Facebook marketing has been a great investment for our business. The ads were well-targeted and brought in a steady stream of qualified leads. The team's expertise in managing the campaign was evident, and the results were better than we expected”
Client’s Feedback
